Vice President, Branded services CEMA and Western Europe, for BBC Studios.
Cecilia Beacon is responsible for the strategic direction of BBC Studios’ branded services (BBC BRIT, BBC Earth, BBC First, BBC Lifestyle and CBeebies) across Europe, the Middle East and Africa, setting the vision and priorities for programming, marketing, commissioning and on-air teams to deliver audience ratings and reach across the portfolio and maximising value to affiliate partners.
Prior to starting her role as VP Branded Services, Cecilia had a highly successful tenure as Programming Director for CEMA and Western Europe driving branded channels in the Nordics and Benelux to their highest ever shares.
Cecilia joined BBC Studios from FOX International, where she was Director of Broadcasting & Marketing for FOX, Nat Geo, WILD and YourTV Head of Marketing and PR for FX.
Cecilia has won multiple industry awards, including IBC Innovation Awards for Content Creation 2012, Best Consumer Campaign Promax 2012, and Broadcast Best Entertainment Channel & Channel of the Year 2009.